Once I finally made the jump and created The Fashion Collaborative, I did it to achieve a personal goal. At the end of the day, I'm not creating posts as a source of income, or deem myself to be the next "It" girl, that ship has long sailed. I do it because I enjoy searching the Internet and social media for up and coming brands, fun fashion pieces I want to buy, and like to be in the know of this industry (as a hobby at most). The first two months were great...friends, family, and strangers (!) were reading, and I started to really get the hang of things. I promised myself I'd post five days a week, as I already knew as an avid reader of fashion blogs, the frustration I would feel when my favorite fashionista skipped a day.
Then business travel picked up...so did wedding planning, and my posts became shorter and shorter. The posts with more "quality" content would (and continue) to fair better with my audience, than the inevitable posts I just scrimped to put together the morning of. A few months in, I'm realizing just how extremely hard it is to keep up with a blog you care about. Deciding what you want to focus on has always been the first step, but that's not even half the battle. It's the research, the opinions, the visual aspects, the technology, and the delivery that really materialize each post.
It's become hard to post regularly when I've become unhappy with the overall look of The Fashion Collaborative. I always knew I wanted to put together an editorial site that features brands and trends I love. No matter what color I dye my hair, how much weight I lose, or what fancy items get loaned to me (hah), I'll never be that type of girl that posts pictures of my outfits five days a week (with my fiancé behind the lens!). I have a vision in mind for this blog, and unfortunately, some of the decisions I've made thus far, are pushing me farther and farther away from that vision. While I will continue to post regularly (I mean hello, I always have something to say), the road ahead for me is simple (and doable), it's just a means of how and when.
1. Although Squarespace is an excellent platform, it's not for me. I need a platform where I can be more creative with the theme and overall look.
2. Some of my most popular posts have been reviews of brands/products and features on collaborations I'm truly a fan of, I hope to do more of those, and I vow for them to be in depth and engaging.
3. I'm in need of a face behind the blog! Right now, The Fashion Collaborative is a blog out there floating along, with no face to the name. My readership on the Lucky Magazine Contributor's Page is higher than I ever expected, which is great, but the problem is that other blogs are getting featured before mine because they have fancy pictures and profiles to go along with their stories. This I pledge to fix.
4. Boston! My home, my love! I've really enjoyed the posts I've created where I feature local items and boutiques, and I've found a passion that lies with small fashion businesses, and this will become a primary focus on the updated site.
This is my blogger's pledge, thanks for listening.
I've had my eye on a pair of Soludos for a while now. First, were the sandy lace-ups that I wanted to pack on my Austin Getaway (then they were sold out), so I deferred to a pair of black flat espadrilles from Topshop that I deemed a 'transitional accessory' for Spring...but like the intense shopper I am, the Soludos have been on my mind, haunting me, calling my name...
So with the lace ups sold out, why not step my game up a notch, and purchase a pair from their collaboration with Aussie creative brand We are Handsome. The patterns on this collabo are so fun, so different, they almost cross some type of imaginary line...almost. This is one of those "Oh I don't know if I should buy, how often will I wear them? But they're not that pricey so I should just do it...right?" and then you receive compliments galore. Trust me on this one.
Come to Mama.
Happy Easter & Happy Passover! I plan to fully enjoy this weekend as the weather FINALLY warms up. May you spend it with the ones you love, and pay it forward...just because.
and now some links for your viewing pleasure...
1. 13 Easy Microwave Mug Cakes that are all Grown Up via the kitchn.
2. Why yes I did buy some goodies during the Shopbop Friends & Family Sale, including these super Summer-like white sandals from Dolce Vita.
3. Yes, I am just finding out about Nine Space. What an awesome online shop for home textiles.
4. THIS Insta from Lulu Frost is just dreamy- love the nail color, love the midi rings, love it all.
5. The Tory Burch Panama Sunglasses are at the top of my wish list for Summer (two-toned!).
6. This is What 100 Days of Happiness Looks Like via The Huffington Post.
7. Surprise Mom this Mother's Day with some lovely gift ideas from Fab.com.
9. Dallas diva Courtney Kerr is teaming up with Gorjana to create a capsule collection...no surprise there.
10. ALEXANDER WANG + H&M (might have to take the day off for this one...).
I love Boston. I love living here, I love the history, I love the walk-ability, I love its attitude, and I love its courage.
When I talk to others about our City on a Hill, I find myself constantly going back to Boston's integrity. Its completeness, its wholeness, yet its constant desire to be better for its people, yet not let go of its deep roots while doing so.
Living here has been an adventure, to say the least. To see the city constantly grow and change has been nothing but a privilege. Some old haunts will stay old haunts, shiny and new 'it' spots will come and go, and those with true 'integrity' will always make it through.
Boston, I love you. Thanks for being you.
For a hearty breakfast: The Friendly Toast
For homemade pasta like Mama makes: Al Dente
For a new do: Mop Hair Salon
For a strong cup of Jo (and possibly a delish cupcake): Crema Cafe
For an old school cocktail with the ladies: Highball Lounge
For a special occasion (like an engagement!): Clio
For that last minute birthday gift: Shake the Tree
For late night eats: Eastern Standard
For the Dive Bar of your dreams: Silvertone
For a Speakeasy that rivals the best of em: Brick & Mortar
For a neighborhood dinner with the gang: Coppa
Austin, you are a blogger's dream! From the friendly folk, to the neon lights, the delicious food, and the vibrant scenery, every minute was spent enjoying all you have to offer. This was my first trip to the capital city, but will definitely not be my last!
"Texas is a state of mind. Texas is an obsession. Above all, Texas is a nation in every sense of the word." --John Steinbeck