Once I finally made the jump and created The Fashion Collaborative, I did it to achieve a personal goal. At the end of the day, I'm not creating posts as a source of income, or deem myself to be the next "It" girl, that ship has long sailed. I do it because I enjoy searching the Internet and social media for up and coming brands, fun fashion pieces I want to buy, and like to be in the know of this industry (as a hobby at most). The first two months were great...friends, family, and strangers (!) were reading, and I started to really get the hang of things. I promised myself I'd post five days a week, as I already knew as an avid reader of fashion blogs, the frustration I would feel when my favorite fashionista skipped a day.
Then business travel picked up...so did wedding planning, and my posts became shorter and shorter. The posts with more "quality" content would (and continue) to fair better with my audience, than the inevitable posts I just scrimped to put together the morning of. A few months in, I'm realizing just how extremely hard it is to keep up with a blog you care about. Deciding what you want to focus on has always been the first step, but that's not even half the battle. It's the research, the opinions, the visual aspects, the technology, and the delivery that really materialize each post.
It's become hard to post regularly when I've become unhappy with the overall look of The Fashion Collaborative. I always knew I wanted to put together an editorial site that features brands and trends I love. No matter what color I dye my hair, how much weight I lose, or what fancy items get loaned to me (hah), I'll never be that type of girl that posts pictures of my outfits five days a week (with my fiancé behind the lens!). I have a vision in mind for this blog, and unfortunately, some of the decisions I've made thus far, are pushing me farther and farther away from that vision. While I will continue to post regularly (I mean hello, I always have something to say), the road ahead for me is simple (and doable), it's just a means of how and when.
1. Although Squarespace is an excellent platform, it's not for me. I need a platform where I can be more creative with the theme and overall look.
2. Some of my most popular posts have been reviews of brands/products and features on collaborations I'm truly a fan of, I hope to do more of those, and I vow for them to be in depth and engaging.
3. I'm in need of a face behind the blog! Right now, The Fashion Collaborative is a blog out there floating along, with no face to the name. My readership on the Lucky Magazine Contributor's Page is higher than I ever expected, which is great, but the problem is that other blogs are getting featured before mine because they have fancy pictures and profiles to go along with their stories. This I pledge to fix.
4. Boston! My home, my love! I've really enjoyed the posts I've created where I feature local items and boutiques, and I've found a passion that lies with small fashion businesses, and this will become a primary focus on the updated site.
This is my blogger's pledge, thanks for listening.